7.29.2009

Ferosh Alert: Eau Mega by Viktor & Rolf

This has to be, without a doubt, the most ferocious thing I've seen all week.
I consider myself a bit obsessed with fragrances. The campaigns, the bottles, the regional releases and all that sort of stuff. Viktor and Rolf designers Viktor Horsting and Rolf Snoeren are launching a new fragrance called Eau Mega. And they never let me down. This is a follow-up to their widely successful fragrance Flowerbomb. The ad campaign Photographed by Inez Van Lamsweerde & Vinoodh Matadin features the Eau Mega bottle and supermodel Raquel Zimmermann, against the skyline of New York City. Absolutely Ferosh!

Eau Mega eau de parfum spray will retail for $75, $100, and $149 for the 75-ml edition.

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